Community Building: The Most Important Step

The most important thing to get clear on when you first start community building is what exactly you are unifying people around.

What’s the core sense of belonging?

I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment.

I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it’s so important to constantly reinforce what you stand for.  

The Business Of Community Part 3: The Most Important Step For Community Building

The most important thing to get clear on when you’re first launching a community is what exactly you’re unifying people around. What’s the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment.

In this episode we talk about:

• Questions to help guide the ‘why’ of your community 
• The most powerful thing to create community around
• Why I don’t believe creating community around a shared problem is the best angle to take
• A great litmus test for those of you who are building community
• The #1 way to organically scale your community 

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