The most important thing to get clear on when you first start community building is what exactly you are unifying people around.
What’s the core sense of belonging?
I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment.
I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it’s so important to constantly reinforce what you stand for.
In this episode we talk about:
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