Community Building: The Most Important Step
The most important thing to get clear on when you first start community building is what exactly you are unifying people around.
What’s the core sense of belonging?
I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment.
I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it’s so important to constantly reinforce what you stand for.
In this episode we talk about:
- Questions to help guide the ‘why’ of your community
- The most powerful thing to create community around
- Why I don’t believe creating community around a shared problem is the best angle to take
- A great litmus test for those of you who are building community
- The #1 way to organically scale your community
If you loved this episode, please share your favorite takeaways or your own systems and processes! Screenshot this episode and tag us on Instagram!
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