Ready to create a memorable brand?
I’m joined by Brittany Driscoll, co-founder and CEO of Squeeze, to discuss everything from the future of marketing, embracing the discomfort of being a beginner, and how to establish core values.
After four years of leading the marketing team for Drybar, Brittany felt called to pursue a new challenge. She teamed up with the founders of Drybar to rethink the massage experience and modernize the whole industry.
Brittany describes her process for getting really clear on her personal values and explains why it’s important to constantly update them as you learn and grow. For Brittany and Squeeze, part of that has included adopting a franchising model and creating space for like-minded people to join the company and experience entrepreneurship. Brittany shares what her vision is for the impact of the brand and how she and her team are making it happen.
How To Build A Memorable Brand With Brittany Driscoll, Co-founder And CEO Of Squeeze
I’m joined by Brittany Driscoll, co-founder and CEO of Squeeze, to discuss everything from the future of marketing, embracing the discomfort of being a beginner, and how to establish core values. After four years of leading the marketing team for Drybar, Brittany felt called to pursue a new challenge.
If you loved today’s episode, please share your favorite takeaways or your own systems and processes by screenshotting this episode and tagging us on Instagram!
RESOURCES:
CONNECT WITH BRITTANY
Follow Brittany: @britdrisc
Squeeze: @squeeze
Learn more about Squeeze: squeezemassage.com
CONNECT WITH POWERHOUSE WOMEN
Powerhouse Women: @powerhouse_women
Lindsey: @llindseyschwartz
Hannah: @hannahmwells
Visit the Powerhouse Women website: www.powerhousewomen.co
Join the PW Community Facebook Group: facebook.com/groups/powerhousewomencommunity
I’ve been struggling with this issue, thanks for providing some insight.
Hey there, great post! It was full of valuable insights that I enjoyed. Thanks for sharing!