How to Build A Resilient Brand
Pioneering The Organic Beauty Industry & Building A Resilient Brand With Karen Behnke, The Founder Of Juice Beauty
Today, I have the pleasure of sitting down with Karen Behnke, a beauty industry pioneer and the founder of Juice Beauty. Karen’s unwavering commitment to her passion for creating an organic and sustainable brand is the perfect example of success achieved through hard work, perseverance, and a whole lot of creativity. Juice Beauty, recognized by Forbes and Cosmopolitan as the original green beauty brand, has gained global recognition and is now available in major retailers like Ulta and Sephora.
In our conversation, Karen reflects on the early days of disrupting her industry, developing products aligned with her values, and building a thriving, resilient brand. We dive into Juice Beauty’s dedication to authentic organic practices, the misconception of “organic” as an umbrella term, and how they source their ingredients from certified organic farms (including their own Juice Beauty farm). Plus, Karen shares her keys to success as a woman in business in the face of skepticism and doubt.
In this episode we talk about:
– (3:15) The challenges Karen faced when pioneering her vision
– (10:19) A brief masterclass on the truth behind the beauty industry
– (20:41) Juice Beauty’s “farm to beauty” philosophy
– (24:21) How Juice Beauty’s commitment to quality has translated into business success
– (30:48) Karen’s keys to success as a female entrepreneur
RESOURCES MENTIONED:
– Screen your sunscreen at juicebeauty.com
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CONNECT WITH KAREN
👩🏻💼 Follow Karen: @juicebeautykaren
💗 Follow Juice Beauty: @juicebeauty
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